No matter how “Unlucky” it gets, it can be relieved! Shield Insurance Broker Rolls Out “Relief Sheet” Activation

“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited (TIDLOR), launched the “Relief Unlucky Caravan” through Troop Marketing activities to raise public awareness of the importance of insurance. The campaign traveled across key areas in Bangkok, starting from high-risk locations such as Rama 2 Road, Khlong Saen Saep boat routes, Asoke, Phrom Phong, Ratchada, and Silom–Sathorn. 

As part of the campaign, the company distributed free “Relief Sheets,” creatively reinterpreted from familiar pain relief patches to communicate that “insurance protection can help relieve life’s misfortunes.” The messaging reflects real-life situations, such as “relieving back pain” from carrying debt caused by unexpected events, “easing weak knees” when facing overwhelming bills, and “calming heart palpitations” after sudden financial loss affecting property or personal well-being. Each “Relief Sheet” also includes a free 30-day personal accident Micro Insurance policy, underwritten by Bangkok Insurance Public Company Limited. A total of 50,000 policies are available for registration from March 16, 2025 to June 30, 2025. More details are available at https://tidlor.info/41t2bRv 

This activity is part of the “Relieve the Unlucky Moments” campaign, the latest social campaign from “Shield Insurance Broker,” which leverages the commonly used word “unlucky”—a familiar expression in everyday Thai life when unexpected events occur—to remind the public of the importance of insurance and the need to prepare for financial burdens that may follow. As such incidents often lead to financial challenges, the campaign represents another important step in advancing the brand’s commitment to expanding access to insurance protection for people across the country.