"Charnrit Sookplang" Advances InsurTech Platform to Drive Tidlor Holdings' Insurance Brokerage Business
The insurance brokerage business of Tidlor Holdings Group grew by 10.5% in 2025 and continued its strong momentum with an 11.7% growth in Q1/2026, driven by InsurTech as the core engine for business expansion.
Advancing into the "life insurance" market to elevate its position as a fully comprehensive insurance brokerage.
Amid modest growth in Thailand’s non-life insurance market, which has expanded by only a few percent annually on average, Tidlor Holdings’ insurance brokerage business continues to deliver strong and consistent performance. This success is driven by a solid business foundation, a comprehensive service model, and the strategic use of InsurTech, while Thailand’s insurance market continues to offer considerable room for future expansion.
Outperforming the Market with a Strong Foundation
In 2025, Tidlor Holdings’ insurance brokerage business recorded year-on-year growth of 10.5%, outperforming the overall industry’s average growth of approximately 3%. The business maintained its growth momentum in the first quarter of 2026, with non-life insurance premiums increasing by 11.7% compared with the same period of the previous year.
Mr. Charnrit Sookplang, Deputy GM – Insurance Broker Business Group, Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings Public Company Limited (TIDLOR) (the Company), stated, “The continued growth of our insurance brokerage business has been driven by our ability to leverage insurance technology, or InsurTech, as a core business foundation. InsurTech serves as a backbone that enables us to scale rapidly and sustainably, expand sales and service channels, and elevate service standards to better meet customers’ needs. Without this foundation, our growth would have been slower, particularly in today’s highly volatile market environment.”
A Comprehensive Business Structure Designed to Meet Diverse Customer Needs
A key strength of Tidlor Holdings’ insurance brokerage business lies in its comprehensive coverage across two dimensions: offering insurance products that address a wide range of customer needs, including motor, personal, and home insurance; and designing sales and service channels that align with different customer behaviors through three core brands.
Shield Insurance Broker is positioned as the No. 1 brand for face-to-face insurance brokerage services. As a Service Broker, Shield Insurance Broker aims to elevate the customer experience from the point of purchase through to the claims process. Customers receive close consultation from more than 5,000 professional employees across a network of over 1,900 Ngern Tidlor branches nationwide, supported by Shield Insurance Broker Call Center 1501, which is available 24/7. The call center serves as a comprehensive consultation and customer care center, helping to strengthen customers’ confidence and peace of mind under the brand promise, “Peace of Mind from Purchase to Claim.”
In the past, customers who purchased non-life insurance through brokers may not always have received consistent after-sales service, while some remained uncertain about coverage conditions when accidents occurred. Shield Insurance Broker Call Center 1501 was therefore developed to address these concerns and redefine the customer experience with insurance brokers. Since its launch in December 2023 through May 2026, the service has received strong customer response, with more than 260,000 customer service contacts recorded.
In addition, the company operates an InsurTech platform business through Areegator, a Software-as-a-Service (SaaS) platform developed for licensed independent insurance brokers. The platform enables brokers to access a comprehensive sales management system and a broad range of standardized insurance products. Another key brand is heygoody.com, a fully digital insurance brokerage platform designed for customers who prefer to purchase insurance independently online. Customers can compare premiums and coverage conditions 24/7 and receive immediate protection. Travel insurance products, in particular, have received strong positive feedback and continued repeat purchases. Together, these digital platforms have sustained steady growth and serve as key drivers of the company’s overall insurance brokerage business.
The Thai Insurance Market: A Significant Growth Opportunity
Despite continued business growth, Mr. Charnrit sees significant untapped potential in Thailand’s insurance market. In 2025, the non-life insurance market recorded total direct premiums of 292,785 million baht, while the life insurance market reached 676,436 million baht in total premiums. Thailand also has more than 45 million registered vehicles, yet approximately half remain without voluntary motor insurance, reflecting a meaningful opportunity to expand insurance access among the public.
Thailand’s insurance penetration rate, measured by total premiums to GDP, currently stands at 5%, comprising 3.5% for life insurance and 1.5% for non-life insurance. This remains relatively low compared with developed Asian markets such as Japan, Singapore, and Hong Kong, where the ratio exceeds 10%. This underscores the substantial growth opportunity across both non-life and life insurance sectors.
In addition to driving consistent growth in its non-life insurance brokerage business, with an average annual growth target of 5%–10%, the company plans to expand into life insurance products this year. This marks another significant step toward becoming a comprehensive insurance broker and reinforces its commitment to quality and sustainable long-term growth.
Beyond its insurance brokerage operations, the company places importance on promoting Insurance Literacy among young people and communities. Through engaging activities that incorporate practical insurance knowledge, the company aims to raise awareness of insurance as an essential financial tool that can help mitigate expenses arising from accidents and unforeseen events. By helping individuals manage financial risks, insurance can play an important role in preventing financial vulnerability and reducing the risk of falling into poverty.
Last year, the company organized Insurance Literacy activities in 33 locations across 18 provinces nationwide. This year, it plans to expand the initiative to at least 35 locations across the country, with the aim of encouraging greater public understanding of the importance of insurance protection.
This direction reflects Tidlor Holdings’ commitment to generating quality and sustainable growth while promoting broader public access to insurance coverage. It also aligns with the company’s purpose as The Leading Financial Inclusion Service Provider, creating financial opportunities and equality while sustainably improving people’s quality of life.