Shield Insurance Broker Wins Customer Experience Solution Award, Delivering Peace of Mind Across Channels
Shield Insurance Broker wins the Customer Experience Solution award at the Global Retail Banking Innovation Awards 2026, reinforcing its deep customer understanding and commitment to delivering a comprehensive customer experience.
Seamlessly integrating online and offline service channels to expand access to insurance protection.
Pioneering 0% cash installment plans for insurance premiums for up to 10 months, alongside After Unlucky Service via Shield Insurance Broker Call Center at 1501 (24 hours), providing round-the-clock support—even for non-customers.
“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), has won the Customer Experience Solution award at the Global Retail Banking Innovation Awards 2026, organized by The Digital Banker. The recognition reflects the success of Shield Insurance Broker’s Omni-Channel strategy in enhancing end-to-end customer experience and delivering peace of mind at every stage—from accessing information and selecting insurance products to after-sales service—making insurance protection more accessible and convenient.
Mrs. Athitaya Phoonwathu, Chief Insurance Officer, stated that this achievement highlights the strength of Shield Insurance Broker’s Omni-Channel strategy, which seamlessly integrates online and offline service channels. These include more than 5,000 licensed professional staff across over 1,800 branches nationwide, as well as digital platforms via website and application. The company has also elevated Thailand’s insurance brokerage industry through After Unlucky Service via Shield Insurance Broker Call Center at 1501 (24 hours), providing insurance assistance to customers around the clock and offering consultation to callers seeking insurance advice, even if they are not customers. As a result, the number of users of the Shield Insurance Broker Call Center at 1501 has continued to grow steadily since its launch in December 2023.
This success is also reflected in the brand awareness of Shield Insurance Broker, which increased from 28% to 57% within one year—more than doubling—reinforcing its customer-centric marketing approach and commitment to making insurance protection accessible with confidence, in line with the brand promise of “peace of mind from purchase to claims.”
Shield Insurance Broker remains committed to expanding access to insurance protection through comprehensive products covering personal, motor, and homes from leading insurance partners. One of its key innovations is pioneering 0% cash installment plans for motor insurance premiums for up to 10 months, particularly for customers without credit cards—offering greater access to insurance protection. The company believes that access to insurance helps provide security for life and assets, reducing financial burdens from unexpected events and enabling people to move forward with stability.
The insurance brokerage business also plays a key role in supporting the mission of TIDLOR as The Leading Financial Inclusion Service Provider, delivering accessible, fair, and transparent financial services to create opportunities and promote financial inclusion, ultimately enhancing people’s quality of life in a sustainable manner. In 2025, the TIDLOR’s insurance brokerage business achieved strong growth, with total non-life insurance premiums reaching 11,247.2 million baht, increasing 10.5% year-on-year and outperforming the overall industry growth of approximately 3%.
About “Shield Insurance Broker”:
“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), is the number one face-to-face insurance brokerage brand, providing close advisory and insurance services through more than 5,000 licensed professional staff. The company offers insurance products covering personal, motor, and homes from leading insurance partners, supported by Shield Insurance Broker Call Center at 1501 (24 hours), ensuring peace of mind from purchase to claims.
For more information about “Shield Insurance Broker”:
Website: prakantidloh.com
Facebook Fan Page: Shield Insurance Broker
Call Center: Shield Insurance Broker Call Center at 1501 (24 hours)