Tidloh Insurance

From Unlucky to a Silver Lion! Shield Insurance Broker Makes History as the First Thai Insurance Broker to Win at Cannes Lions 2026

From Unlucky to a Silver Lion! Shield Insurance Broker Makes History as the First Thai Insurance Broker to Win at Cannes Lions 2026

  • Shield Insurance Broker made history by winning a Silver Lion in the Film: Use of Humour category at Cannes Lions 2026 with its vertical ad series, " After Shit Happened."

  • Highlighting its "After (Unlucky) Service," the brand elevates its role as a service broker via the Shield Insurance Broker Call Center 1501, providing 24/7 emergency coordination to reinforce the slogan, "Peace of mind from purchase to claim."

"Shield Insurance Broker," operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), has created a new chapter in the history of the Thai insurance brokerage industry. In collaboration with VML Thailand and Suneta House, Shield Insurance Broker won a Silver Lion in the Film: Use of Humour category and was shortlisted in the Local Brand category at the world-class Cannes Lions 2026. The award-winning entry, a vertical series titled "After Shit Happened", marks the first time in the insurance brokerage industry that an advertisement has been crafted as a continuous 10-episode series. This approach transformed conventional insurance advertising into captivating content that viewers simply could not stop watching. The achievement reinforces the brand's position as a service-driven broker that utilizes a profound understanding of insurance users, combined with humor, to make insurance accessible for all Thais.

Mrs. Athitaya Phoonwathu, Managing Director, stated, "Shield Insurance Broker's core intent is to drive comprehensive and inclusive access to insurance coverage for all Thais. We aim to elevate the standards of insurance brokerage services to become a reliable pillar for consumers in all situations. When unexpected events occur, insurance acts as a 'shield' to bear the risks and alleviate the resulting financial burdens. Our most crucial duty as an insurance broker is to stand by our customers, coordinate efforts, and provide assistance whenever they need us the most."

Mr. Charnrit Sookplang, Deputy GM-Insurance Broker Business Group, commented, "We deeply understand that when unexpected events happen—whether to one's car, body, or home—they are often accompanied by chaos. Our strategy was to take the everyday bad luck that could happen to anyone and present it straightforwardly, emphasizing that our insurance products cover all dimensions. The challenge was that modern Thai consumers generally dislike long advertisements. Therefore, we partnered with the creative team at VML Thailand and top-tier director Mr. Ae–Teerapol Suneta to break the mold of traditional advertising. Through an 'Advertainment' strategy, we created the 10-episode vertical series 'After Shit Happened’. We also reinforced our positioning with our After (Unlucky) Service via the Shield Insurance Broker Call Center 1501, where a team of experts is on standby 24/7 for emergency coordination, ensuring our customers truly experience peace of mind from purchase to claim."

Beyond the prestigious international award, the campaign's success is proven by transforming public praise into genuine consumer trust. This is evidenced by the volume of customers utilizing the Shield Insurance Broker Call Center 1501. In the first half of 2026, the number of inbound calls requesting service and assistance reached over 67,000, achieving a remarkable 45% leap compared to the same period last year. This solidifies the brand's stance as a service-driven broker ready to care for and stand by customers at all times, moving beyond mere sales to passionately deliver the best after-sales experience, truly living up to the slogan 'Peace of mind from purchase to claim.'

The Cannes Lions International Festival of Creativity is the world's most prestigious festival and awards program celebrating excellence in advertising, creativity, and marketing. Held annually in Cannes, France, since 1954, it gathers marketers, creatives, global brands, and creative thought leaders from over 90 countries. Winning the Film: Use of Humour category not only reflects

excellence in creativity and humour but also reinforces the brand's positioning of using profound consumer insights into the Thai audience to create resonating communications. It successfully turned skippable ads into an unskippable series, earning global recognition. The "After Shit Happened" vertical series can be viewed on the Sield Insurance Broker Facebook Fan Page and YouTube channel.

About “Shield Insurance Broker”:

“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), is the number one face-to-face insurance brokerage brand, providing close advisory and insurance services through more than 5,000 licensed professional staff at over 1,900 Ngern Tidlor branches nationwide. The company offers insurance products covering motor, personal, and homes from leading insurance partners, supported by Shield Insurance Broker Call Center at 1501 (24 hours), ensuring peace of mind from purchase to claims.

For more information about “Shield Insurance Broker”: