Tidloh Day 2026 Celebrates “Peace of Mind Makers” for Supporting Customers from Purchase to Claims

“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), led by Mrs. Athitaya Phoonwathu, Chief Insurance Officer, hosted “Tidloh Day 2026” to celebrate the brand’s achievements over the past year and express appreciation to employees behind the delivery of impressive service experiences to customers nationwide. Under the concept of “Peace of Mind Makers,” the event reflects the vital role of employees in providing insurance advice, care, and solutions to ease customer concerns during unexpected events. It reinforces the brand’s strength as a service broker that goes beyond sales to deliver positive customer experiences under the slogan “peace of mind from purchase to claims.” 

Appreciating “Peace of Mind Makers” Behind Customer Confidence 

Amid intense competition in the insurance industry, customers seek not only suitable insurance products but also reliable advice and support, especially during unexpected events. Shield Insurance Broker continues to develop products and services with a customer-centric approach, defining the role of its employees as “Peace of Mind Makers.” They not only help customers select suitable insurance but also stand alongside them from purchase through claims follow-up. This is delivered through more than 5,000 licensed professionals across over 1,800 branches nationwide, supported by Shield Insurance Broker Call Center at 1501 (24 hours). 

A key highlight of the event was the “Peace of Mind Makers” award ceremony, recognizing outstanding role models who create peace of mind for both colleagues and customers. What makes this award special is that it is based on nominations accompanied by impactful stories of delivering peace of mind, followed by votes from more than 9,000 employees nationwide. This reflects strong teamwork and the extension of excellent service from within the organization to customers. 

Strong 2025 Performance Demonstrated 

The event also highlighted the success of Tidlor Holdings Public Company Limited in 2025, where the insurance brokerage business delivered strong and continuous growth. Total non-life insurance premiums reached 11,247.2 million baht, increasing 10.5% YoY, outperforming the overall non-life insurance brokerage industry, which grew by approximately 3%. 

Insurance products serve as essential tools that enable customers to manage risks and mitigate financial burdens arising from unexpected events. They also play a key role in supporting Tidlor Holdings’ mission as The Leading Financial Inclusion Service Provider, committed to providing accessible, fair, and transparent financial services to create opportunities and promote financial inclusion, ultimately enhancing people’s quality of life in a sustainable manner. 

About “Shield Insurance Broker”: 
“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), is the number one face-to-face insurance brokerage brand, providing close advisory and insurance services through more than 5,000 licensed professional staff. The company offers insurance products covering vehicles, individuals, and homes from leading insurance partners, supported by Shield Insurance Broker Call Center at 1501 (24 hours), ensuring peace of mind from purchase to claims. 

For more information about “Shield Insurance Broker”: 
Website: prakantidloh.com  
Facebook Fan Page: Shield Insurance Broker 
Call Center: Shield Insurance Broker Call Center at 1501 (24 hours)