Shield Insurance Broker Wins Awards, Reinforcing “Accessible Peace of Mind” Across All Channels

“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), has received two awards at the Global Retail Banking Innovation Awards 2025, organized by The Digital Banker—Best Customer Centric Business Model and Outstanding Omnichannel Integration by an Insurance Broker. The recognition reflects the success in building an Insurance Brokerage Ecosystem and enhancing a comprehensive customer experience, enabling consumers to access insurance protection seamlessly and enjoy peace of mind from purchase, throughout coverage, to claims follow-up. 

Mrs. Athitaya Phoonwathu, Chief Insurance Officer, stated that through deep understanding of customer insights, the company identified key barriers preventing many Thais from accessing insurance, including complex purchasing processes, inflexible payment terms, and inconvenient contact channels. Shield Insurance Broker has therefore developed both payment solutions and services to comprehensively address these challenges, pioneering 0% cash installment plans for motor insurance premiums for customers without credit cards. This is complemented by an omnichannel experience that seamlessly integrates all touchpoints—from over 5,000 licensed professionals across more than 1,800 branches nationwide, to the 24-hour Call Center at 1501, as well as digital channels including website and application—ensuring easy, convenient, and transparent access to insurance products. As a result, “peace of mind” is not just a brand promise, but a tangible experience from the very first interaction. 

This achievement demonstrates that Shield Insurance Broker has successfully built an Insurance Brokerage Ecosystem that understands and reaches all customer segments through innovations that connect every channel. This ensures broader access to insurance protection and allows customers to experience peace of mind from purchase to claims, in line with the company’s commitment to expanding inclusive access to insurance. 

“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), is the number one face-to-face insurance brokerage brand, providing close advisory and insurance services through more than 5,000 licensed professional staff. The company offers insurance products covering personal, motor, and homes from leading insurance partners, supported by Shield Insurance Broker Call Center at 1501 (24 hours), ensuring peace of mind from purchase to claims. 

The Global Retail Banking Innovation Awards, organized by The Digital Banker, is a leading global platform recognizing organizations that excel in financial innovation, customer experience, and governance, with judging based on in-depth performance evaluation and insights from industry experts worldwide.