“Relieve the Unlucky Moments” campaign Wins at MAT Award 2025

“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), reinforces the power of its creative ideas and brand commitment by winning the Bronze Award at the Marketing Award of Thailand (MAT Award 2025) for the “Relief Sheet” campaign in the Brand Experience & Communication category. The campaign helps make insurance more accessible while communicating the brand’s position as a service broker that genuinely aims to reduce risks for Thai consumers through tangible experiences, leading to measurable business outcomes. 

Creative Concept: Turning “Unlucky” into Peace of Mind 
Mrs. Athitaya Phoonwathu, Chief Insurance Officer, stated that the key goal of Shield Insurance Broker is to enable Thais to access comprehensive and inclusive insurance protection, helping to alleviate financial burdens from unexpected events that may occur at any time. The “Relieve the Unlucky Moments” builds on the commonly used word “Unlucky,” transforming it into the “Relief Sheet” concept, designed to resemble a pain relief patch while incorporating benefits linked to financial challenges, such as “relieving back pain” from carrying debt or “easing heart palpitations” after sudden expenses. Each sheet is bundled with 30 days of free personal accident insurance, delivering peace of mind and preparedness for unexpected situations. The campaign was further extended through Troop Marketing activities, distributing “Relief Unlucky Sheets” across high-risk areas in Bangkok, including Rama 2 Road, Ratchada–Ladprao Intersection, Asoke Intersection, Ratchaprasong Intersection, and Silom Road, to raise public awareness of the importance of insurance. 

Driving Awareness and Expanding Access to Insurance 

The success of the “Relieve the Unlucky Moments” campaign demonstrates how “Shield Insurance Broker” can transform its brand promise into a tangible customer experience, leading to concrete business outcomes. Following the campaign launch, brand awareness increased to 57%, while website traffic surged by 394%, reflecting growing interest and awareness of insurance among the public. 

This award reaffirms the success of Shield Insurance Broker, not only in creative communication but also in delivering tangible positive impact to society, while consistently providing peace of mind to customers from purchase to claims, in line with its long-standing brand promise. 

About “Shield Insurance Broker”: 
“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), is the number one face-to-face insurance brokerage brand, providing close advisory and insurance services through more than 5,000 licensed professional staff. The company offers insurance products covering personal, motor, and homes from leading insurance partners, supported by Shield Insurance Broker Call Center at 1501 (24 hours), ensuring peace of mind from purchase to claims. 

For more information about “Shield Insurance Broker”: 
Website: prakantidloh.com  
Facebook Fan Page: Shield Insurance Broker 
Call Center: Shield Insurance Broker Call Center at 1501 (24 hours) 

About MAT Award 2025: 

The Marketing Award of Thailand (MAT Award 2025) is the country’s largest marketing awards program, organized by the Marketing Association of Thailand. It recognizes outstanding marketing campaigns across strategy, campaign design, creativity, and the effective application of marketing to solve business challenges with measurable results. This award is regarded as one of the key benchmarks in Thailand’s marketing industry. For more information, please visit www.marketingthai.or.th