Shield Insurance Broker Wins 4 Awards at Adman Awards 2025
“Shield Insurance Broker” wins 4 awards at Adman Awards 2025 from the creative executions “Relief Sheet” and “Unlucky License Plate.”
Communicated through Social Campaign and Commercial Campaign, driving brand awareness growth to 57%.
“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), reinforces its success as a service-driven insurance broker with deep understanding of Thai consumer insight by winning 4 awards at the Adman Awards & Symposium 2025. The recognition comes from the “Relief Sheet” campaign, which raised awareness of the importance of insurance through creative communication, including:
Gold Award in Creative Commerce
Bronze Award in Out of Home
Bronze Award in Creative Commerce B2B
Bronze Award in Film
“Relief Sheet” Campaign: Marketing That Understands Thais
Mrs. Athitaya Phoonwathu, Chief Insurance, said Shield Insurance Broker believes that access to insurance is essential to help relieve the financial burden of unexpected events and provide greater security in everyday life. Recognizing that Thais commonly use the word “SUAY” (unlucky) to describe unwelcome surprises, the brand turned this cultural insight into a compelling message that communicates how insurance can ease financial worries and deliver peace of mind from purchase to claim — through both social and commercial platforms.
The campaign resonated strongly with the public, lifting brand awareness to 57% — more than double the previous year.
From everyday slang to award-winning ideas
Two standout creative executions played a key role in the campaign’s success:
1. “The Relief Sheet”
By comparing a pain-relief patch to an insurance policy that helps ease “financial pain”, the concept featured witty statements familiar to Thai daily life, such as:
• “Relieves the back pain of carrying debt”
• “Relieves weak knees when seeing car repair bills”
The idea expanded through troop marketing with giveaways of “The Relief Sheet” that included a free 30-day personal accident insurance policy. Visibility was further strengthened with out-of-home media in high-risk areas such as Rama II Road, Ratchada-Ladprao Junction, Asoke Intersection, Ratchaprasong Intersection and Silom Road.
2. “Unlucky License Plate”
Drawing from the Thai belief in lucky numbers, this concept altered the characters on a license plate to spell “SUAY” (unlucky), reinforcing that no matter how “lucky” the number, accidents can still happen without proper coverage.
The idea was brought to life through on-ground activations featuring staged car crashes with “SUAY” plates, supported by influencer engagement and widespread out-of-home media. A commercial film, Let Us Handle Your Unlucky, further strengthened its positioning as a dependable partner in difficult moments.
Delivering peace of mind at every step
The success of the campaign reflects Shield Insurance Broker’s ongoing commitment to treat every customer’s concern as its own, ensuring the best experience from policy recommendation and emergency coordination to claim follow-ups. This service-first approach is supported by more than 5,000 licensed staff nationwide and a 24-hour call center at 1501 — delivering on the promise: “Peace of mind from purchase to claim.”
About “Shield Insurance Broker”:
“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), is the number one face-to-face insurance brokerage brand, providing close advisory and insurance services through more than 5,000 licensed professional staff. The company offers insurance products covering personal, motor, and homes from leading insurance partners, supported by Shield Insurance Broker Call Center at 1501 (24 hours), ensuring peace of mind from purchase to claims.
For more information about “Shield Insurance Broker”:
Website: prakantidloh.com
Facebook Fan Page: Shield Insurance Broker
Call Center: Shield Insurance Broker Call Center at 1501 (24 hours)