“Let Us Take Care of Your Unlucky Moments” Reinforces Commitment of Shield Insurance Broker as a Service Broker

Following the success of the “Relieve the Unlucky Moments” campaign, which generated strong engagement and widespread positive response through the creative “Relief Sheet”—adapted from the familiar pain relief patch to raise awareness of the importance of insurance in mitigating life’s risks—“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited (TIDLOR), continues to build on this momentum with the launch of its new commercial, “Let Us Take Care of Your Unlucky Moments.” The campaign reinforces the importance of insurance as a financial safeguard that helps alleviate expenses arising from accidents and unexpected events. 

The commercial draws on Thai beliefs surrounding everyday omens and warning signs, linking them to unforeseen accidents that may occur without warning. Presented in a suspenseful and engaging manner, the story ultimately concludes with a sense of reassurance—reflecting the brand’s promise—demonstrating that having the right insurance means having someone ready to provide real support when it is needed most. 

The “Let Us Take Care of Your Unlucky Moments” commercial also emphasizes the role of Shield Insurance Broker as more than just an insurance intermediary. The brand goes beyond sales to deliver a complete customer experience—from recommending suitable insurance, coordinating emergency assistance, to supporting the claims process—through a team of experts available 24 hours a day. This ensures customers feel peace of mind throughout the entire policy period, in line with the brand’s promise of “peace of mind from purchase to claims.” The commercial is directed by Ae–Teerapol Suneta, a highly acclaimed commercial director.