Disrupting Industry Standards: Launch of “Shield Insurance Broker”
Mrs. Athitaya Phoonwathu, Chief Insurance Officer of Ngern Tid Lor Public Company Limited (TIDLOR), stated that since the company began its insurance brokerage business in 2016, it has delivered protection to more than one million policies. Through its operations, the company has observed that many policyholders have experienced dissatisfaction—from the purchasing process to the claims stage. This has driven the company’s commitment to care for customers under the belief that “peace of mind is something everyone deserves when purchasing insurance.” The company therefore declares its position in setting up a new standard as an insurance broker that goes beyond sales to provide end-to-end customer care through to the claims process.
Today marks another step forward under the “Shield Insurance Broker” brand, representing a rebranding from the former Prakan Tidlor. The new brand comes with the slogan “service with care from sale to claims,” reflecting a commitment to delivering peace of mind and confidence at every stage. This includes (1) advisory services from expert brokers, (2) transparent service with no hidden conditions, (3) easy access through multiple channels, and (4) close claims follow-up—elevating customer service from sales through claims. In addition, Shield Insurance Broker Call Center at 1501 (24 hours) provides comprehensive services, including accident reporting and claims coordination, emergency assistance, claim status tracking, consultation, and coordination with insurers for claims consideration. Customers can also conveniently seek advice on insurance purchases, installment plans, policy amendments, and policy details through both call center and branches, supported by licensed insurance brokers available nationwide.
The brand identity continues to feature the “shield” symbol, designed around the concept of protecting customers’ rights and benefits from insurance. The primary colors include gold, representing enthusiasm in service, and blue, representing expertise, reliability, and trustworthiness.
In addition, the company has launched the commercial “Buying Insurance Should Bring Peace of Mind” to reinforce brand awareness. The campaign highlights the concept that “peace of mind is what you deserve when purchasing insurance,” covering every step—from recommending suitable products, clearly explaining key policy details, providing consultation during accidents, to closely tracking and updating repair and claims status.
Ngern Tid Lor Public Company Limited began its insurance brokerage business in 2016 with the mission to expand access to insurance protection. The company offers products covering vehicles, individuals, and homes, and pioneered 0% cash installment plans for motor insurance premiums for up to 10 months, with a wide range of options from more than 15 leading insurance partners. It is also recognized as the number one brand for face-to-face advisory and insurance sales through more than 5,000 licensed brokers across over 1,700 branches and service points nationwide, supported by an omnichannel platform across offline, online, and digital channels.
The company’s strengths are driven by its team of experts providing consultation on diverse products and suitable financial options, enabling customers to access insurance more easily, along with the convenience of nationwide service points. This supports both urban and provincial customers, helping reduce inequality and expand access to insurance protection. Survey results indicate that three out of five customers were able to purchase voluntary motor insurance for the first time through the company. The business continues to demonstrate strong growth, with non-life insurance premiums reaching 8,743 million baht in 2023, an increase of 25.3% year-on-year—significantly outperforming the overall Thai non-life insurance market, which grew at an average rate of less than 5% annually. For more information, please visit www.prakantidloh.com or contact Shield Insurance Broker Call Center at 1501 (24 hours).