After Unlucky Service 1501 – A Dedicated Hotline for the Unlucky, Available 24 Hours

Because misfortune can happen anytime, anywhere, “Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), is once again creating a new phenomenon with the launch of the “After Unlucky Service 1501”—a dedicated hotline for the unlucky. For the first time, those facing unexpected situations have their own Call Center, reinforcing the brand’s commitment to stand alongside customers in every situation and deliver peace of mind throughout the coverage period. The service is communicated through creative Out of Home media, with warning-style signage placed at high-risk locations nationwide, including expressways, highways, and mass transit stations. Each message is tailored to reflect specific risks in different areas, reassuring customers that no matter what kind of “unlucky” situation they face, Shield Insurance Broker is ready to take care of them with genuine understanding. 

Mrs. Athitaya Phoonwathu, Chief Insurance Officer, stated that Shield Insurance Broker believes peace of mind is something everyone deserves—not only at the point of purchase, but especially during unexpected events. As accidents and misfortunes can occur anytime, this belief led to the development of “Shield Insurance Broker Call Center 1501” as more than just a call center, but a comprehensive after-sales service delivering a seamless customer experience. From recommending suitable insurance aligned with customers’ driving behavior and needs, assisting with policy management and inquiries, to coordinating emergency roadside assistance and tracking claim status, the service is supported by a team of experts available 24 hours a day. 

Since its launch in December 2023, Shield Insurance Broker Call Center at 1501 has handled approximately 179,000 customer interactions, reflecting the brand’s important role as an insurance broker that goes beyond sales to deliver meaningful customer experiences, in line with the brand promise of “peace of mind from purchase to claims.” 

The “After Unlucky Service 1501” builds on the success of the “Relief Unlucky” campaign and the commercial “Let Us Take Care of Your Unlucky Moments,” which generated strong engagement earlier in 2025, driving brand awareness to 57%, doubling from the previous year. This reflects a deep understanding of customer insight and reinforces the importance of insurance as a financial safety net to mitigate expenses arising from accidents and unexpected events. 

“Shield Insurance Broker,” operated by Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings (TIDLOR), is the number one face-to-face insurance brokerage brand, providing close advisory and insurance services through more than 5,000 licensed professional staff. The company offers insurance products covering vehicles, individuals, and homes from leading insurance partners, supported by Shield Insurance Broker Call Center at 1501 (24 hours), ensuring peace of mind from purchase to claims.